Why Document Preparation Is the First Step to Securing an FMCG Distributorship
Every year, thousands of aspiring distributors across India lose out on lucrative FMCG distributorship opportunities — not because they lack the capital or infrastructure, but because their documentation is incomplete, outdated, or improperly formatted. According to industry estimates, nearly 35% of distributorship applications are delayed or rejected due to documentation gaps.
Whether you are applying to distribute products for Hindustan Unilever (HUL), ITC, Nestlé India, or a fast-growing D2C brand expanding offline, the document requirements follow a predictable pattern. The difference lies in knowing exactly what is needed, having it ready in advance, and understanding the nuances that separate an approved application from a rejected one.
This guide provides the definitive 2026 checklist of documents required for FMCG distributorship in India, organized into six clear categories. We cover mandatory versus optional documents, exact costs and processing timelines, portal links for online applications, and the specific variations that major brands require.
Category 1: Identity and Address Proof Documents
These are the foundational documents that establish your identity and residential or business address. Every FMCG company requires these without exception.
1. PAN Card (Permanent Account Number)
The PAN card is the single most important identity document for any business in India. It is mandatory for GST registration, opening a current account, filing income tax returns, and virtually every financial transaction above ₹50,000.
- Who needs it: The proprietor (for sole proprietorship), all partners (for partnership firm), or all directors (for Pvt Ltd company)
- How to get it: Apply online via the NSDL e-Gov portal or UTIITSL portal
- Cost: ₹107 (for Indian address) or ₹1,017 (for foreign address)
- Processing time: 7-15 business days for physical card; e-PAN available in 48 hours via Aadhaar-based verification
- Status: Mandatory for all brands
Key insight: If you are forming a partnership firm or company, you will also need a separate PAN for the business entity itself, in addition to individual PANs of all partners or directors.
2. Aadhaar Card
The Aadhaar card serves as both identity and address proof. It is increasingly used for e-KYC processes, making many registrations (GST, bank account, FSSAI) faster through Aadhaar-based verification.
- Who needs it: Proprietor, all partners, or all directors
- How to get it: Visit the nearest Aadhaar Enrolment Centre or update details online at uidai.gov.in
- Cost: Free (enrolment); ₹50 for updates
- Processing time: 15-30 days for new enrolment; instant for e-Aadhaar download
- Status: Mandatory for all brands
3. Passport-Size Photographs
Multiple copies of recent passport-size photographs are required for various application forms, agreements, and registrations.
- Specifications: White background, 3.5 cm x 4.5 cm, taken within the last 6 months
- Quantity needed: Keep at least 20 copies ready — you will need them for GST registration, FSSAI license, bank account opening, trade license, and the distributorship agreement itself
- Status: Mandatory
4. Voter ID / Driving License / Passport (Additional ID)
Some brands and registration authorities request a secondary identity document beyond PAN and Aadhaar for additional verification.
- When needed: As supplementary KYC for bank current account opening, FSSAI Central License applications, and certain brand onboarding processes
- Status: Optional but recommended to keep ready
Category 2: Business Registration Documents
These documents establish your business as a legal entity. The specific requirements depend on your chosen business structure.
5. Business Registration Certificate
The type of registration depends on your business structure. Most FMCG distributors operate as sole proprietorships or partnership firms, though some larger operations register as Private Limited companies.
- Sole Proprietorship: No formal registration required under Central law, but you need a GST registration and Shop & Establishment Act registration to function as a recognized entity
- Partnership Firm: Register with the Registrar of Firms in your state. Cost varies from ₹500 to ₹2,000 depending on the state. Processing takes 15-30 days
- LLP / Pvt Ltd: Register through the MCA portal (Ministry of Corporate Affairs). LLP registration costs approximately ₹5,000-8,000 including professional fees. Pvt Ltd costs ₹8,000-15,000. Processing takes 10-20 days
- Status: Mandatory — specific type depends on your business structure
6. Shop and Establishment Act Registration
This registration is required under the Shop and Establishment Act of your respective state. It legitimizes your business premises and is needed for many subsequent registrations.
- Where to apply: Local Municipal Corporation or through state-specific online portals (e.g., Maharashtra has an online portal at dish.maharashtra.gov.in)
- Documents needed: Address proof of premises, identity proof, PAN card, and rent agreement if premises are leased
- Cost: ₹300-2,000 depending on the state and number of employees
- Processing time: 7-15 days (many states now offer same-day digital registration)
- Status: Mandatory
7. Trade License
Issued by the local Municipal Corporation, the trade license permits you to carry on a specific trade or business within the municipal limits. For FMCG distribution, you need a trade license that covers storage and wholesale/retail trading of consumer goods.
- Where to apply: Local Municipal Corporation office or their online portal
- Cost: ₹500-5,000 depending on city and business category
- Processing time: 7-30 days
- Renewal: Annual renewal required in most municipalities
- Status: Mandatory in most cities; check your local municipal rules
Category 3: Tax Registration Documents
Tax compliance documentation is non-negotiable. FMCG companies verify your tax status rigorously because any non-compliance on your part creates liability for them.
8. GST Registration Certificate (GSTIN)
The GST registration is arguably the most critical business document for an FMCG distributor. Without an active GSTIN, you cannot legally purchase goods from manufacturers or sell to retailers with tax invoices.
- Where to apply: GST Portal (gst.gov.in)
- Documents needed: PAN card, Aadhaar, business registration proof, address proof of principal place of business (electricity bill + rent agreement or ownership document), bank account statement or cancelled cheque, photographs, and digital signature (for companies/LLPs)
- Cost: Free (government fee is nil); professional charges of ₹1,000-3,000 if you use a CA/tax consultant
- Processing time: 3-7 working days for Aadhaar-authenticated applications; up to 30 days if physical verification is triggered
- Status: Mandatory for all brands
Key insight: Many FMCG companies require at least 6-12 months of active GST filing history before approving a distributorship. If you are planning to apply, register for GST early and file nil returns if you have not started operations yet. This builds your compliance track record.
9. Income Tax Returns (ITR) — Last 2-3 Years
ITR filings demonstrate your income level, tax compliance, and financial history. Brands use this to assess your financial capability and verify the income claims made in your application.
- What brands look for: Consistent income growth, no major discrepancies between declared income and claimed net worth, regular filing without gaps
- Where to file: Income Tax e-Filing Portal
- Tip: If you are transitioning from salaried employment to distribution business, brands will review your personal ITRs and may ask for a net worth certificate from a CA
- Status: Mandatory — most brands require 2 years minimum; HUL and ITC typically ask for 3 years
10. TAN (Tax Deduction Account Number)
If you plan to hire employees (salesmen, delivery staff, billing operators), you need a TAN for TDS deduction and remittance.
- Where to apply: NSDL TAN Application
- Cost: ₹65
- Processing time: 7-10 days
- Status: Optional at application stage but becomes mandatory once you hire employees
Category 4: Food Safety and Compliance Documents
Since FMCG distribution predominantly involves food and beverage products, food safety compliance is heavily scrutinized. The FSSAI license is the cornerstone document in this category.
11. FSSAI License (Food Safety and Standards Authority of India)
The FSSAI license is mandatory for anyone involved in the storage, distribution, or sale of food products in India. The type of license depends on your turnover.
- FSSAI Basic Registration: For turnover up to ₹12 lakh per annum. Cost: ₹100/year. Suitable only for very small-scale operations
- FSSAI State License: For turnover between ₹12 lakh and ₹20 crore per annum. Cost: ₹2,000-5,000/year depending on the state. This is what most new distributors will need
- FSSAI Central License: For turnover above ₹20 crore per annum, or if you operate in multiple states. Cost: ₹7,500/year
- Where to apply: FSSAI FoSCoS Portal (foscos.fssai.gov.in)
- Documents needed: Identity proof, address proof of premises, food safety management plan, list of food products to be handled, NOC from municipality, and water test report (if applicable)
- Processing time: 30-60 days for State License; 60-90 days for Central License
- Status: Mandatory for all food and beverage FMCG distributorships
Key insight: Brands like Nestlé and Britannia require the FSSAI license number to be printed on all secondary distribution invoices. Having your license ready before the brand audit prevents delays during distributor onboarding.
12. Pest Control Certificate
A valid pest control certificate for your godown/warehouse is required to demonstrate that stored food products are safe from contamination.
- What it is: Certificate from a licensed pest control operator confirming regular treatment of your warehouse premises
- Frequency: Quarterly treatment is standard; certificate must be current (within last 3 months)
- Cost: ₹2,000-5,000 per treatment depending on godown size
- Status: Mandatory for food FMCG; brands conduct surprise checks
Category 5: Infrastructure and Premises Documents
FMCG companies need assurance that you have adequate and compliant storage and operational infrastructure. These documents prove it.
13. Godown/Warehouse Lease Agreement or Ownership Proof
This is the document that proves you have a legitimate place of business for storing and dispatching goods. It is among the top reasons for application rejection when missing or inadequate.
- If leased: Registered rent agreement (minimum 11 months, though brands prefer 3-5 year leases for stability) with the landlord's property ownership proof. Ensure the agreement explicitly permits commercial use for storage and distribution of consumer goods
- If owned: Property ownership documents (sale deed, property tax receipts, khata certificate)
- What brands verify: Godown size (minimum 1,500-3,000 sq ft for mid-sized territories), pucca construction, proper ventilation, pest-free environment, separate loading/unloading area, and commercial zoning compliance
- Status: Mandatory
14. NOC (No Objection Certificate) from Landlord
If your godown or office is leased, an NOC from the property owner is required for GST registration, FSSAI license, and the distributorship agreement itself.
- What it should state: The landlord has no objection to the premises being used for FMCG storage and distribution business, with the tenant's name, property address, and landlord's signature on a stamp paper
- Cost: ₹100-500 (stamp paper cost)
- Status: Mandatory if premises are leased
15. Electricity Bill of Business Premises
A recent electricity bill (not older than 2 months) serves as address proof for your business premises and is needed for GST registration, FSSAI license, and brand verification.
- Tip: Ensure the bill is in the name of the business entity or the proprietor. If it is in the landlord's name, attach the rent agreement and NOC alongside it
- Status: Mandatory
16. Vehicle Registration Certificates (RC Books)
If you own delivery vehicles, the RC books serve as proof of your logistics capability. Brands verify vehicle type, carrying capacity, and fitness certificate validity.
- What brands check: Vehicle type (3-wheelers for urban last-mile, mini-trucks for wider coverage), valid fitness certificate, insurance, and permit for commercial goods carriage
- Alternatives: If you use hired vehicles, provide the transport contract or agreement with the vehicle operator
- Status: Mandatory if you claim vehicle ownership; otherwise provide transport arrangement proof
Category 6: Financial Documents
Financial documents are scrutinized most heavily because an undercapitalized distributor is a ticking time bomb for any FMCG brand. Insufficient working capital leads to stock-outs, delayed payments, and ultimately territory failure.
17. Bank Account Details and Cancelled Cheque
A current (business) bank account is mandatory. Brands use this for payment processing, and the cancelled cheque verifies your account details for NEFT/RTGS transactions.
- Account type: Current account (not savings) in the business name or proprietor's name
- Bank preference: Scheduled commercial banks (SBI, HDFC, ICICI, Kotak, etc.) are preferred. Cooperative bank accounts may face scrutiny
- What to provide: A cancelled cheque leaf, bank account opening letter, and the first page of the passbook or account statement showing account holder name, account number, and IFSC code
- Status: Mandatory
18. Bank Statements — Last 12 Months
Twelve months of bank statements give brands a clear picture of your financial health. This is the document where most distributorship applications succeed or fail.
- What brands analyze: Average monthly balance (should be above ₹5 lakh for Tier-2/3 cities, ₹10-25 lakh for Tier-1), transaction volumes indicating active business, no cheque bounce history, consistency of cash flows, and existing CC/OD utilization patterns
- Tip: Maintain a healthy average balance for at least 6 months before applying. Sudden large deposits just before the application look suspicious and may trigger additional scrutiny
- Status: Mandatory
19. Net Worth Certificate from Chartered Accountant
A CA-certified net worth certificate consolidates your assets and liabilities into a single, credible financial snapshot. Most major FMCG brands require this for distributors expected to handle monthly billing above ₹10 lakh.
- What it covers: Immovable property (land, buildings), movable assets (vehicles, equipment, inventory), bank balances, investments, and outstanding liabilities
- Cost: ₹2,000-5,000 (CA professional fees)
- Status: Mandatory for major brands; optional for smaller brands
20. Security Deposit / Bank Guarantee
Most FMCG companies require an upfront security deposit or bank guarantee as a financial commitment before goods are dispatched on credit.
- Typical amounts: ₹50,000 to ₹5 lakh depending on the brand, territory size, and expected monthly billing
- Form: Demand draft, fixed deposit receipt pledged to the company, or bank guarantee from a scheduled bank
- Refundable: Yes, upon termination of the distributorship agreement (subject to settlement of outstanding dues)
- Status: Mandatory at the agreement stage (not needed with the initial application, but keep funds earmarked)
Additional Documents That Strengthen Your Application
Beyond the core mandatory documents, the following can differentiate your application from competing candidates, especially when brands are evaluating multiple applicants for the same territory.
21. Business Plan or Market Coverage Proposal
A well-structured business plan signals professionalism and seriousness. Include your proposed territory coverage, retailer mapping, vehicle deployment plan, salesforce hiring plan, and projected monthly billing targets for the first 12 months.
- Status: Optional but highly recommended — brands like HUL and ITC give preference to candidates who demonstrate strategic thinking
22. Existing Brand NOCs or Experience Letters
If you are already distributing other (non-competing) FMCG brands, letters from those companies confirming your distributor status, performance, and good standing are powerful endorsements.
- Status: Optional but very valuable for experienced distributors
23. Property Tax Receipts
If you own the godown or office premises, recent property tax receipts serve as additional address and ownership proof.
- Status: Optional (but mandatory if claiming ownership without a sale deed)
24. Fire Safety / NOC from Fire Department
For larger godowns (typically above 2,000 sq ft), a fire safety NOC may be required by both the brand and local municipal authorities.
- Where to apply: Local Fire Department office
- Cost: ₹2,000-10,000 depending on premises size
- Status: Optional for smaller godowns; mandatory for large-scale operations and cold storage facilities
Brand-Specific Document Requirements
While the core document checklist above covers 90% of what any FMCG brand will ask for, major companies have their own additional requirements and emphasis areas. Here is what to expect from some of India's largest FMCG companies.
Hindustan Unilever (HUL)
HUL has one of the most rigorous distributor onboarding processes in Indian FMCG. Their specific requirements include:
- 3 years of ITR filings (not 2)
- Minimum net worth certificate of ₹25-50 lakh for urban territories
- Dedicated godown (no shared warehousing accepted)
- Mandatory willingness to adopt HUL's proprietary DMS (Shikhar)
- Background verification through third-party agencies
- Reference letters from at least 2 existing HUL distributors or retailers in the territory
ITC Limited
ITC's document requirements emphasize financial strength and technology readiness:
- 3 years of audited financial statements (not just ITR)
- CA-certified net worth certificate is mandatory, not optional
- Proof of existing IT infrastructure (computers, internet, billing software)
- FSSAI license must be in place before application (not "will apply")
- Detailed territory coverage plan with retailer-level mapping
Nestlé India
Nestlé's focus is heavily on food safety and cold chain infrastructure:
- FSSAI license is non-negotiable and verified before first meeting
- Cold storage documentation (for Maggi, dairy, chocolate categories) including temperature log equipment proof
- Pest control certificate must be current (within 30 days of application)
- Vehicle inspection report for delivery vehicles handling food products
- Staff health certificates for warehouse and delivery personnel
Dabur / Marico / Godrej Consumer
Mid-tier national brands typically have slightly relaxed requirements:
- 2 years of ITR is usually sufficient
- Net worth certificate may be waived for Tier-3 towns
- Shared godown arrangements may be accepted for newer markets
- Greater flexibility on DMS adoption timelines
Common Rejection Reasons and How to Avoid Them
After reviewing hundreds of distributorship applications and speaking with brand managers across FMCG companies, these are the most frequent reasons applications get rejected — and how to prevent each one.
| Rejection Reason | Frequency | How to Avoid |
|---|---|---|
| Incomplete GST filing history | Very Common | Register for GST at least 6-12 months before applying; file nil returns if no transactions |
| Godown in residential zone | Common | Ensure your godown is in a commercial or industrial zone with proper municipal approval |
| Bank statements show insufficient balance | Very Common | Maintain average balance above ₹5L (Tier-2/3) or ₹10L+ (Tier-1) for at least 6 months before applying |
| FSSAI license missing or expired | Common | Apply for FSSAI license at least 60-90 days before your distributorship application |
| Mismatch in names across documents | Common | Ensure your name is spelled identically on PAN, Aadhaar, GST, bank account, and all other documents |
| Rent agreement expired or not registered | Moderate | Keep rent agreement current with at least 11 months remaining; register it for added credibility |
| Competing brand in existing portfolio | Moderate | Disclose all existing brand relationships upfront; offer to drop competing brands if needed |
| No business plan or territory proposal | Moderate | Prepare a 2-3 page territory coverage plan showing outlet count, vehicle deployment, and billing projections |
Document Preparation Timeline: Start 6 Months Before Applying
Smart distributorship aspirants begin their document preparation months before they approach any brand. Here is the recommended timeline.
6 Months Before Application
- Register for GST and start filing returns (even nil returns)
- Open a current bank account if you do not have one already
- Begin maintaining a healthy average bank balance
- Apply for FSSAI license (State or Central depending on projected turnover)
3 Months Before Application
- Secure your godown — sign a registered lease agreement for minimum 3 years
- Get NOC from landlord on stamp paper
- Apply for trade license from the Municipal Corporation
- Complete Shop and Establishment Act registration
- Get pest control treatment done and obtain certificate
- Arrange fire safety NOC if godown exceeds 2,000 sq ft
1 Month Before Application
- Collect all financial documents: 12-month bank statements, ITRs, cancelled cheque
- Get net worth certificate from CA
- Prepare business plan and territory coverage proposal
- Verify that all documents have consistent name spelling
- Get fresh passport-size photographs
- Collect vehicle RC books, insurance papers, and fitness certificates
- Obtain experience letters from existing brand partners (if applicable)
Application Day
- Create both physical (2 sets) and digital (scanned PDF) copies of all documents
- Organize documents in the six categories listed in this guide
- Keep originals separately for in-person verification
How Digital Tools Simplify Document Management for Distributors
Managing 20+ documents across multiple registrations, renewals, and brand requirements is a challenge in itself. This is where digital distribution management platforms add significant value.
With SpireStock's billing and invoicing module, your GST compliance is built into every transaction — invoices are automatically GST-compliant, making your GST filing seamless. The platform maintains digital records of all your registration certificates, license numbers, and renewal dates, sending automated alerts before any document expires.
For brands conducting audits, having your entire documentation digitized and organized on a distribution management system demonstrates the kind of operational professionalism that gets applications approved faster. Distributors already using platforms like SpireStock report 40% fewer documentation-related delays during brand onboarding.
Summary: Complete Document Checklist at a Glance
| Category | Document | Status | Approx. Cost | Timeline |
|---|---|---|---|---|
| Identity | PAN Card | Mandatory | ₹107 | 7-15 days |
| Identity | Aadhaar Card | Mandatory | Free | 15-30 days |
| Identity | Passport-Size Photos | Mandatory | ₹100-200 | Same day |
| Identity | Voter ID / DL / Passport | Optional | Varies | Varies |
| Business | Business Registration | Mandatory | ₹500-15,000 | 10-30 days |
| Business | Shop & Establishment | Mandatory | ₹300-2,000 | 7-15 days |
| Business | Trade License | Mandatory | ₹500-5,000 | 7-30 days |
| Tax | GST Registration | Mandatory | Free | 3-7 days |
| Tax | ITR (2-3 years) | Mandatory | ₹1,000-5,000 (CA fees) | Annual |
| Tax | TAN | Optional | ₹65 | 7-10 days |
| Food Safety | FSSAI License | Mandatory | ₹2,000-7,500/yr | 30-90 days |
| Food Safety | Pest Control Certificate | Mandatory | ₹2,000-5,000 | 1-3 days |
| Infrastructure | Godown Lease / Ownership | Mandatory | Varies | Varies |
| Infrastructure | Landlord NOC | Mandatory* | ₹100-500 | 1-3 days |
| Infrastructure | Electricity Bill | Mandatory | N/A | N/A |
| Infrastructure | Vehicle RC Books | Mandatory* | N/A | N/A |
| Financial | Cancelled Cheque | Mandatory | N/A | N/A |
| Financial | 12-Month Bank Statements | Mandatory | ₹100-500 | 1-3 days |
| Financial | Net Worth Certificate | Mandatory* | ₹2,000-5,000 | 3-7 days |
| Financial | Security Deposit | Mandatory | ₹50K-5L | At agreement |
| Additional | Business Plan | Optional | N/A | Self-prepared |
| Additional | Brand NOCs / Experience Letters | Optional | N/A | 7-15 days |
| Additional | Property Tax Receipts | Optional | N/A | N/A |
| Additional | Fire Safety NOC | Optional* | ₹2,000-10,000 | 15-30 days |
* Mandatory if leased / if vehicles owned / for major brands / for large godowns respectively
Start Your Distributorship Journey with the Right Foundation
Document preparation may not be the most exciting part of starting an FMCG distributorship, but it is the foundation that everything else builds upon. A complete, well-organized document set signals to brands that you are a serious, professional operator — exactly the kind of partner they want in their distribution network.
Do not wait until a brand asks for documents to start collecting them. Begin the preparation process 6 months in advance, follow the category-wise checklist in this guide, and you will be ready to submit a compelling application the moment the right opportunity arises.
SpireStock's billing and invoicing platform helps distributors stay GST-compliant from day one, while our distributor management solution digitizes your entire operation — from distribution tracking to sales analytics. Ready to build your distributorship on a digital-first foundation? Talk to our team or explore pricing plans designed for distributors at every scale.
Sources & References
Frequently Asked Questions
The mandatory documents include PAN card, Aadhaar card, GST registration certificate, FSSAI license, Shop and Establishment registration, trade license, godown lease agreement or ownership proof, landlord NOC (if leased), electricity bill, 12-month bank statements, cancelled cheque, ITR for last 2-3 years, and passport-size photographs. Major brands may also mandate a CA-certified net worth certificate.
The total documentation cost ranges from ₹10,000 to ₹40,000 depending on your business structure and the licenses required. Key costs include GST registration (free, but ₹1,000-3,000 with CA help), FSSAI State License (₹2,000-5,000/year), trade license (₹500-5,000), business registration (₹500-15,000), and net worth certificate (₹2,000-5,000). This excludes the security deposit (₹50,000-5 lakh) required at the agreement stage.
Plan for 3-6 months of preparation time. The longest lead items are FSSAI license (30-90 days), GST filing history (6-12 months of active returns recommended), and business registration (10-30 days). Starting early with GST registration and FSSAI application is critical since most brands want to see an established compliance track record.
No, FSSAI license is required only for food and beverage product distribution. If you are distributing non-food FMCG categories like personal care, home care, or household products exclusively, FSSAI is not mandatory. However, most distributors handle mixed portfolios that include some food items, making FSSAI practically essential.
HUL requires 3 years of ITR filings (vs. 2 for most brands), a minimum net worth certificate of ₹25-50 lakh for urban territories, a dedicated (not shared) godown, mandatory adoption of their proprietary DMS (Shikhar), third-party background verification, and reference letters from at least 2 existing HUL distributors or retailers in the territory.
No, GST registration is absolutely mandatory. Without an active GSTIN, you cannot legally purchase goods from manufacturers or issue tax invoices to retailers. Most brands also require 6-12 months of GST filing history, so register early and file nil returns even before starting operations to build your compliance track record.
The most common rejection reasons are incomplete GST filing history and insufficient bank balance. Brands analyze 12-month bank statements closely — they expect average balances of ₹5 lakh+ for Tier-2/3 cities and ₹10-25 lakh for Tier-1 cities. Other frequent reasons include godown in residential zone, expired FSSAI license, and name mismatches across documents.
No, sole proprietors use their personal PAN for all business purposes including GST registration, ITR filing, and bank account opening. A separate business PAN is required only for partnership firms, LLPs, and Private Limited companies — these entities need their own PAN in addition to the individual PANs of all partners or directors.
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SpireStock Team
Distribution Technology Experts
SpireStock Team writes for SpireStock on distribution management, supply-chain optimisation and field operations for Indian dairy and FMCG brands.
