Design. Deploy. Measure. Repeat.

Scheme Management

Trade schemes drive 30-40% of FMCG sales volume in India, yet most brands manage them on Excel. SpireStock's scheme management solution lets you design, deploy, and measure trade schemes digitally. Support for flat incentives, bulk-pack offers, quantitative bonuses, and free-of-cost schemes, all with automated application during order creation and real-time ROI tracking.

Updated: April 2026

40%Scheme leakage eliminated

2.1xScheme ROI improvement

8 typesFlat, slab, BOGO, FOC

Real-timeAuto-application at order

Quick Answer

Scheme management software is a specialised platform that helps FMCG, dairy, and beverage brands design, deploy, and track trade promotions, flat discounts, slab-wise offers, BOGO schemes, and distributor loyalty programmes, with automated eligibility and full claim traceability. In India, it integrates with GST invoicing, Tally, and distributor portals so finance teams can see scheme ROI instead of reconciling spreadsheets.

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The Problem

Manual scheme management is costing your distribution business lakhs every month

1Scheme leakage of 15-25% is normal, wrong distributor gets the scheme, claims get inflated, and you pay without knowing who actually earned it
2Scheme rollout takes 2-3 weeks of Excel circulation, email clarifications, and version confusion by the time it reaches the field
3You have no idea which schemes actually generated incremental volume versus which ones just subsidized what the distributor would have sold anyway
4Trade schemes are designed in the HO conference room without data on what worked last time, leading to repeat failures
5Claim settlement is a 45-day painful process with Excel back-and-forth, disputed quantities, and distributor frustration

The Solution

How SpireStock Scheme Management Solves It

1SpireStock digitizes the complete trade scheme lifecycle, design, target, deploy, auto-apply at order booking, and measure ROI in real-time.
2Support for every scheme type used in Indian FMCG including flat, slab, BOGO, trade schemes, and FOC, with claim settlement workflows that close in days instead of weeks.

Key Benefits

Why Scheme Management?

Flexible Scheme Types

Create flat per-unit incentives, slab-based bulk-pack schemes, volume-linked quantitative bonuses, and buy-X-get-Y-free offers, all from one interface.

Targeted Deployment

Assign schemes to specific routes, distributors, retailer types, or geographies. Control who qualifies and prevent scheme leakage to unintended beneficiaries.

Auto-Application at Order Time

When an order is placed, eligible schemes are automatically applied. The distributor or retailer sees the scheme benefit in real-time before confirming the order.

ROI & Analytics

Track scheme cost, incremental volume generated, and cost-per-case for every scheme. Compare scheme performance across regions and time periods.

Workflow

How It Works

Design with built-in templates

Choose a scheme template, flat per-case discount, slab-based bulk-pack, BOGO, quantitative bonus, or FOC, and configure the rules in a guided UI with live preview.

Target precisely

Assign the scheme to specific distributors, routes, retailer types, geographies, or SKU groups. Set start and end dates and quantity caps to control leakage.

Deploy with approval flow

Route the scheme through configured approvals, trade marketing, finance, CFO, with cost projection and impact summary at each step.

Auto-apply at order booking

Every order placed by distributor, sales officer, or retailer is checked against active schemes. Eligible schemes apply automatically with benefit breakdown visible to the buyer.

Track real-time ROI

The ROI dashboard shows scheme cost, incremental volume generated, cost per case, and distributor participation rates, all updating live.

Settle claims in days

Scheme claims are auto-generated against actual eligible orders. Distributors see their claim statement, approve, and settlement happens via credit note or payment in one workflow.

Real-World Scenarios

Use Cases

Trade Marketing Head

Stopping scheme leakage on a 60 lakh quarterly BOGO

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Scenario

A dairy brand runs a buy-5-get-1-free scheme on premium curd across Maharashtra. Past experience shows 20-25% leakage through unintended distributors and inflated claims.

Solution

Target the scheme to 180 specific distributors with quantity caps per distributor. Auto-apply at order with hard validation. Claims generated from actual order data.

Outcome

Leakage dropped to under 3%. Real scheme cost came in at 45 lakh versus budgeted 60 lakh, saving 15 lakh on a single quarterly scheme.

Built For Your Role

Who It's For

Trade Marketing Head

Designs trade schemes and owns the full scheme budget and ROI across categories.

No data on past scheme performance for design decisionsCannot measure incrementality of running schemesScheme cost overruns discovered after the fact

National Sales Head

Uses schemes to hit growth targets and wants clear accountability on where the scheme spend goes.

Schemes not reaching intended distributors fast enoughHigh leakage eats into volume gainsClaim disputes with distributors create bad blood

Chief Financial Officer

Controls the overall trade spend budget and cares about ROI visibility.

Scheme spend is a black box with no real-time viewCost per case trends unclearClaim settlement creates reconciliation nightmares

Sales Operations Lead

Handles scheme deployment, communication, and claim settlement with the distributor network.

Weeks to roll out a new scheme across the networkConstant email clarifications on scheme rulesClaim settlement consumes 30% of the working month

Capabilities

Everything You Need, Built-In

Template library

Flat, slab, BOGO, FOC, trade margin, display scheme templates

Guided configuration

Step-by-step UI with real-time cost preview

Stacking rules

Configure combinable vs exclusive schemes

Bulk import

Excel template for deploying schemes across hundreds of SKUs

Comparison

SpireStock Scheme Management vs Manual vs Generic ERP

Feature comparison between SpireStock and competitors
Feature	Excel / Manual	Generic ERP
FMCG-specific scheme types (BOGO, FOC, slab)	Partial
Auto-application at order booking		Partial
Real-time ROI dashboard
Targeted deployment with caps
Auto claim settlement
Scheme stacking rules
Incrementality measurement
Distributor-facing scheme catalog

Features Powering Scheme Management

Scheme & Incentive Engine

Flexible incentive schemes, flat, bulk-pack, and quantitative, applied automatically.

Order Management

End-to-end order lifecycle from placement to delivery with multi-level approval workflows.

Sales Analytics & Reports

Powerful dashboards with sales trends, MIS reports, and distribution analytics.

Explore More

Built For Your Industry

Scheme Management adapts to the realities of every distribution vertical we serve.

Dairy Distribution FMCG Distribution Beverage Distribution Consumer Goods Distribution

Deep Dive

Everything You Need to Know

In-depth articles on implementation, best practices, and real-world strategy.

Trade schemes in Indian FMCG: the biggest untracked spend

Trade schemes are the second-largest line item on most FMCG P&Ls after cost of goods, typically 8-15% of net revenue. For a ₹500 crore brand, that is ₹40-75 crore annually going into schemes that are designed on gut feel, deployed via Excel, and measured months after the fact. Scheme leakage of 15-25% is considered normal. Measuring true incrementality is considered impossible. The entire function runs on faith.

SpireStock brings system-level rigor to this massive spend. Every scheme is configured once, targeted precisely, auto-applied at every eligible order, and measured in real-time. The typical outcome in the first year: leakage dropping from 20% to under 5%, scheme ROI improving 1.5-2.3x, and claim settlement time shrinking from 45 days to under a week. For a mid-sized FMCG brand, this easily unlocks ₹5-10 crore of additional operating profit annually.

Read our complete scheme management guide for FMCG and scheme leakage prevention playbook to understand the mechanics.

From scheme deployment to scheme intelligence

Most scheme management tools stop at deployment, they help you configure and apply the scheme. SpireStock goes further and treats scheme management as an intelligence problem. The platform continuously measures incrementality by comparing scheme-period purchase volume against the distributor's historical baseline. It breaks down who responded and who did not. It shows you cost per incremental case, not just cost per case. It identifies the specific combinations of scheme type, distributor segment, and season that generate real uplift versus just subsidizing baseline purchases.

This intelligence compounds over time. After 4-6 quarters of SpireStock data, trade marketing teams have a granular library of what works and what does not, by segment, by SKU, by geography. New schemes are designed with real numbers instead of guesswork. ROI improves quarter over quarter, and the trade spend ratio typically drops by 1-2 percentage points, a permanent margin improvement.

Integrate with sales analytics and distributor management for the complete go-to-market intelligence stack. See the scheme management in FMCG distribution deep dive for case examples.

Claim settlement, the hidden source of distributor friction

In traditional FMCG operations, scheme claim settlement is where distributor relationships go to die. The distributor submits a claim at month-end. Sales ops verifies against Excel. Finance questions the numbers. The claim bounces back three times. Finally, after 30-45 days, a credit note is issued, often with adjustments the distributor disputes. The process consumes dozens of hours and erodes trust every single month.

SpireStock replaces this entire loop with data-generated claims. Since every order is auto-applied with the scheme at booking, the system already knows the exact claim amount by period close. A one-click process generates the claim, sends it to the distributor for approval, and on approval issues the credit note automatically. The distributor sees their claim in real-time throughout the scheme period, not as a month-end surprise. Disputes drop by 90% and settlement time shrinks to days.

This is where scheme management intersects with payment collection and distributor management, a unified credit, payment, and incentive framework that makes distributor relationships transparent and durable. Read our guide on distributor management software for the full picture.

Simple Pricing

Scheme Management, Included From Day One

No hidden fees. No per-feature charges. One transparent plan that scales with your distribution network.

Growth Plan

Everything you need, one price.

Included in Growth plan

Unlimited users & transactions
All features included
Onboarding + training included
24/7 priority support

Billing Model

Per user / per month

30-day free trial · no credit card

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FAQ

Frequently Asked Questions

Everything you need to know about Scheme Management. Can't find your answer? Contact us.

Can I run multiple schemes simultaneously?

Yes, you can run unlimited concurrent schemes. The system handles scheme stacking rules, you can configure whether schemes are combinable or mutually exclusive.

How do I prevent scheme misuse?

Schemes can be targeted to specific users, routes, or outlet types. Quantity caps per outlet per period prevent disproportionate claiming. Approval workflows add a human check for large orders.

Can I import schemes from Excel?

Yes, bulk import scheme configurations via Excel template. This is especially useful when deploying schemes across hundreds of SKUs or routes simultaneously.

How does FOC (free of cost) scheme work?

Configure buy-X-get-Y-free rules at the SKU level. When the order quantity meets the threshold, free items are automatically added to the order with zero value and tracked separately in reports.

Is there a free trial?

Yes, SpireStock offers a full-featured 30-day free trial. No credit card required. You get access to all modules including this feature, with real data import and onboarding support.

How long does implementation take?

Most distributors are live within 7 days. Our onboarding team handles data migration, user training, and workflow configuration. You can start with one module and expand over time.

Does it work offline?

Yes. The SpireStock mobile app caches data locally and syncs automatically when connectivity is restored. No delivery data or order is ever lost, even in areas with patchy network coverage.

Can I integrate with Tally or SAP?

Yes. SpireStock exports data in Tally-compatible formats and provides REST APIs for SAP, Oracle, and other ERP integrations. Enterprise plans include custom data sync setup.

Is my data secure?

Absolutely. SpireStock uses end-to-end encryption, role-based access control, and stores data in Indian data centers (Mumbai & Hyderabad). We maintain ISO 27001 and SOC 2 Type II certifications.

What languages are supported?

SpireStock supports English, Hindi, Tamil, Telugu, Marathi, Gujarati, and Kannada, with more languages being added. Your field team can use the app in their preferred language.

Can I use just this feature without the full platform?

Yes. SpireStock is modular, you can start with just this feature and add more modules as your needs grow. There's no lock-in to the full suite.

What kind of support do you offer?

24/7 chat support, a dedicated customer success manager for Pro and Enterprise plans, email support, and a comprehensive video library. Average response time is under 2 hours.

From The Blog

Dive Deeper

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