फिल रेट Meaning
प्रत्यक्षात पूर्णपणे डिलिव्हर केलेल्या ऑर्डर केलेल्या प्रमाणाची टक्केवारी, मुख्य सप्लाय चेन सर्व्हिस-लेव्हल मेट्रिक जिथे अग्रगण्य FMCG ब्रँड डिस्ट्रिब्युटर विश्वास टिकवण्यासाठी 98%+ लक्ष्य ठेवतात.
Full definition
| Definition | Share of ordered quantity actually supplied |
|---|---|
| Formula | Quantity supplied / quantity ordered x 100 |
| Measures | Completeness only, not timing |
| Contrast with OTIF | OTIF requires completeness AND on-time delivery |
| Line fill rate | Share of order lines supplied in full |
| Case fill rate | Share of ordered units supplied |
| Inbound fill rate | What the brand supplied against what you indented |
| Why track inbound separately | It caps your own achievable OTIF |
फिल रेट मोजते की एखादा डिस्ट्रिब्युटर किंवा ब्रँड त्याच्या डाउनस्ट्रीम ऑर्डर्सना किती पूर्णपणे पूर्ण करतो. मानक सूत्र आहे: (डिलिव्हर केलेले प्रमाण / ऑर्डर केलेले प्रमाण) x 100. 97% फिल रेट म्हणजे नेटवर्कमध्ये ऑर्डर केलेल्या प्रत्येक 100 युनिटसाठी, 97 प्रत्यक्षात वेळेवर आणि पूर्ण पाठवले गेले. कायमस्वरूपी कमी फिल रेट्स डिस्ट्रिब्युटर विश्वास नष्ट करतात आणि किरकोळ विक्रेत्यांना प्रतिस्पर्धी ब्रँड्स साठवण्यास भाग पाडतात.
फिल रेट हा साध्या स्टॉक-आउट काउंट्सपेक्षा समृद्ध मेट्रिक आहे कारण तो प्रमाणानुसार वजन करतो. एका ऑर्डरवर एका SKU चा स्टॉक संपणे हे प्रत्येक SKU 20% कमी पडण्यापेक्षा खूप वेगळे आहे. अग्रगण्य FMCG ब्रँड त्यांच्या ग्राहक सेवा करार स्तराचा भाग म्हणून 98%+ फिल रेट लक्ष्य ठेवतात.
फिल रेट नेहमी लाइन आयटम फिल रेट सोबत वाचला पाहिजे, कठोर आवृत्ती जी कोणत्याही एका SKU च्या आंशिक पूर्ततेलाही दंडित करते.
Real-world example
10,000 केसेसच्या ऑर्डर्स प्राप्त करणारा आणि 9,700 पाठवणारा डिस्ट्रिब्युटर 97% फिल रेट दाखवतो.
फिल रेट: common questions
The questions people ask most often about फिल रेट in Indian distribution.
The share of ordered quantity actually supplied, expressed as a percentage. It measures completeness only and says nothing about whether the delivery arrived on time.
Fill rate measures completeness; on-time delivery measures timing. OTIF requires both conditions simultaneously, so it is always the lowest of the three and is the closest approximation of what the customer experienced.
Line fill rate is the share of order lines supplied in full, so a line short by one unit fails entirely. Case fill rate is the share of ordered units supplied, so the same line scores highly. Line fill is stricter and more diagnostic.
Because a distributor cannot ship in full what the brand did not send. If the company fill rate is 90%, your achievable OTIF is capped near that regardless of local execution, and mixing the two means optimising the wrong thing.
Most often inventory accuracy: the system shows stock that the godown does not have, so the order is short before a vehicle is loaded. Upstream shortfall and allocation decisions during stock-outs are the next two causes.
Go deeper
Guides that use this term
The definition is the starting point. These walk through what it means for a working distribution business in India.
Where it applies
Applicable industries
This term is relevant across the following SpireStock-supported industries.
How SpireStock handles it
Related SpireStock features
The concepts described above are implemented end-to-end in these product modules.
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