ऑर्डर आणि पूर्तताAlso known as: LIFR, OTIF (On-Time In-Full)

लाइन आयटम फिल रेट Meaning

कडक फिल-रेट प्रकार जो पूर्ण पाठवलेल्या ऑर्डर लाइन्सची टक्केवारी मोजते, लाइनवरील कोणतीही कमतरता मिस मोजली जाते.

Full definition

Line Item Fill Rate (LIFR) हा व्हॉल्यूम-आधारित फिल रेट पेक्षा कडक सर्व्हिस-लेव्हल मापन आहे. ऑर्डर लाइन फिल केलेली म्हणून मोजली जाते फक्त जर तिचे पूर्ण प्रमाण वेळेवर पाठवले गेले; आंशिक शिपमेंट, अगदी 99%, मिस म्हणून मोजली जाते. LIFR त्यामुळे प्रत्येक SKU ला लहान प्रमाणात शॉर्ट-शिप करण्यास दंडित करते, जे व्हॉल्यूम फिल रेट अंतर्गत अजूनही निरोगी दिसेल.

आधुनिक किरकोळ ग्राहक, विशेषतः DMart आणि Reliance Retail सारख्या मॉडर्न ट्रेड (MT) साखळ्या, विक्रेत्यांचे LIFR वर मूल्यांकन करतात आणि कराराच्या थ्रेशोल्ड्स (सामान्यतः 95%) खाली पडल्यास दंड लादतात. हे ब्रँड्सना मिश्रित सरासरीच्या मागे लपण्याऐवजी घट्ट सेफ्टी स्टॉक्स आणि विश्वसनीय मागणी अंदाजात गुंतवणूक करण्यास भाग पाडते.

LIFR हा किराणा श्रेणींमध्ये किरकोळ विक्रेता समाधानाशी सर्वात संबंधित एकमेव मेट्रिक आहे. निरोगी ब्रँड LIFR आणि व्हॉल्यूम फिल रेट एकमेकांच्या 1-2 टक्के बिंदूंमध्ये चालवतो.

Real-world example

एका ब्रँडला Reliance Retail DC कडून 50 ऑर्डर लाइन्स प्राप्त झाल्या आणि 47 पूर्ण, 2 कमी, 1 अपूर्ण पाठवल्या, LIFR 47/50 = 94% आहे.

Go deeper

Guides that use this term

The definition is the starting point. These walk through what it means for a working distribution business in India.

FMCG Distributor Margin & Profit Guide India: What You Really Earn in 2026

FMCG distributor margins in India range from 3-8% for packaged goods to 8-15% for dairy, but hidden costs often slash net profits to 1-3%. This guide breaks down real margin structures by category, reveals overlooked cost centres, and shows how technology can improve net margins by 2-4 percentage points.

How to Calculate Distributor ROI in FMCG: Formula, Examples & Benchmarks

Most FMCG distributors in India cannot accurately calculate their return on investment. This guide provides the exact ROI formula, worked examples across three distributor sizes, category-wise benchmarks, and actionable strategies to improve profitability.

FMCG Distribution Startup Checklist: 25 Points Before Signing Any Agreement

Signing an FMCG distributorship agreement without thorough preparation is a recipe for financial losses, legal disputes, and operational chaos. This 25-point checklist — organized across five critical categories — ensures you have every base covered before committing your capital and signing on the dotted line.

All free calculatorsROI, margin, start-up investment and trade schemes.

Where it applies

Applicable industries

This term is relevant across the following SpireStock-supported industries.

FMCG Distribution

Streamline FMCG distribution with order management, beat planning, retailer tracking, and GST billing. Built for Indian FMCG supply chains.

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Dairy Distribution

End-to-end dairy distribution software for milk, curd, paneer, and ghee brands. Manage orders, crates, cold chain, and GST billing in one platform.

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Beverage Distribution

Manage beverage distribution with cold chain tracking, crate management, route optimization, and real-time delivery monitoring. Try SpireStock free.

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Bakery & Confectionery Distribution

Distribution software for bakeries and confectionery brands. Manage short-shelf-life products, daily dispatch, returns, and retailer credit efficiently.

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