SpireStock
SpireStock
Order & FulfillmentAlso known as: LIFR, OTIF (On-Time In-Full)

Line Item Fill Rate

A stricter fill-rate variant that measures the percentage of order lines shipped complete, any shortfall on a line counts as a miss.

Full definition

Line Item Fill Rate (LIFR) is a stricter service-level measure than volume-based fill rate. An order line is counted as filled only if its full quantity ships on time; a partial shipment, even 99%, counts as a miss. LIFR therefore penalizes short-shipping every SKU by a tiny amount, which would still look healthy under volume fill rate.

Modern retail customers, especially Modern Trade (MT) chains like DMart and Reliance Retail, measure vendors on LIFR and impose penalties when it drops below contractual thresholds (typically 95%). This forces brands to invest in tight safety stocks and reliable demand forecasting rather than hiding behind blended averages.

LIFR is the single metric most correlated with retailer satisfaction in grocery categories. A healthy brand runs LIFR and volume fill rate within 1-2 percentage points of each other.

Real-world example

A brand received 50 order lines from a Reliance Retail DC and shipped 47 complete, 2 short, 1 unfilled, LIFR is 47/50 = 94%.

See Line Item Fill Rate in action

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