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योजना आणि किंमतAlso known as: Free Goods, Free Supply

FOC Meaning

ट्रेड स्कीम ज्यामध्ये खरेदीदाराला पात्र प्रमाण खरेदी केल्यावर अतिरिक्त युनिट्स मोफत मिळतात.

Full definition

FOC (Free of Cost) at a glance
Full formFree of Charge
Main useFree units in a quantity trade scheme
Other usesSamples, damage replacements, display stock
Buy 10 get 1 free, effective discount9.1% on units received
Invoice valueZero
Actual costFull inventory cost, recovered by claim
GST, genuinely free supplyInput tax credit generally requires reversal
GST, billed on same invoiceUsually treated as a discounted supply

FOC म्हणजे Free of Cost, एक ट्रेड स्कीम जिथे पैसे दिलेल्या ऑर्डरसोबत अतिरिक्त युनिट्स मोफत पाठवले जातात. क्लासिक स्वरूप म्हणजे 'बाय 10, गेट 1 फ्री' किंवा 'बाय 2 केसेस गेट 1 केस फ्री'. FOC हा भारतीय FMCG मधील सर्वात लोकप्रिय प्रमोशन फॉरमॅट आहे कारण तो उत्पादनाची स्टिकर किंमत कमी न करता वॉल्यूम चालवतो.

FOC स्कीम्स विशेषतः नवीन उत्पादन लाँचसाठी (व्यापाराद्वारे सॅम्पलिंग), स्लो SKUs चे लिक्विडेशन आणि सण-उत्सव पुशसाठी प्रभावी आहेत. मोफत SKU पैसे दिलेल्या SKU सारखी (BOGO समतुल्य) किंवा क्रॉस-सेलिंगसाठी वेगळी SKU असू शकते, उदा. शाम्पूच्या 10 केसेस घ्या आणि एक मोफत कंडिशनर मिळवा.

GST अंतर्गत, संबंधित पक्षांना केलेल्या मोफत पुरवठ्यावर इनपुट क्रेडिटवर कर आकारला जाऊ शकतो, म्हणून योग्य स्कीम इंजिन FOC युनिट्सना इनव्हॉइसेस मध्ये विशिष्टपणे टॅग करते आणि त्यांना अनुपालन रिपोर्ट्समध्ये फीड करते.

Real-world example

एक स्नॅक्स ब्रँड Pongal आठवड्यासाठी सर्व तामिळनाडू डिस्ट्रिब्युटर्समध्ये 'बाय 24 केसेस, गेट 2 केसेस फ्री' चालवतो.

FOC (Free of Cost): common questions

The questions people ask most often about foc (free of cost) in Indian distribution.

FOC stands for Free of Charge: goods supplied to a customer without payment, most commonly the free units in a quantity trade scheme, but also samples, display stock or replacements for damaged goods.

About 9.1%, not 10%. The free unit spreads across the eleven units actually received rather than the ten paid for. Distributors who cost such schemes at 10% consistently under-recover across large volumes.

It depends on structure. For genuinely free supplies such as samples, input tax credit attributable to those goods generally has to be reversed. Where free units appear on the same tax invoice as paid units, the transaction is commonly treated as a discounted supply of the total quantity.

Because free goods carry no invoice value but full inventory cost. If the claim against the brand is rejected or filed late, the distributor absorbs the whole amount. Most distributors track what they claimed but not what they actually issued, and the gap is pure loss.

No. Including free units in volume achievement inflates apparent performance and distorts every per-unit metric downstream. FOC should be booked as scheme spend.

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