BOGO (Buy One Get One)
A trade scheme where the buyer receives one unit free for every unit purchased, a classic 100% product incentive.
Full definition
BOGO stands for Buy One Get One, the most recognisable trade scheme format in the world. The buyer pays for one unit and gets another free. BOGO can be offered at any level of the chain: brand to distributor, distributor to retailer, or retailer to consumer. It is psychologically powerful because it reads as '100% free' even though the economic effect is the same as a 50% discount.
BOGO schemes are used for new product launches to drive trial, for clearance of near-expiry stock, and to match aggressive competitor pushes. In Indian FMCG the variant 'Buy 10 Get 2' is more common at the trade level than pure 1-for-1.
A capable scheme engine handles BOGO as a special case of FOC where the free SKU is identical to the purchased SKU, but it still needs its own validation rules, inventory allocation for the free units, and GST treatment.
Real-world example
A soap brand runs 'Buy 10 cartons, get 1 carton free' during a trade fair to push slow-moving SKUs.
Where it applies
Applicable industries
This term is relevant across the following SpireStock-supported industries.
How SpireStock handles it
Related SpireStock features
The concepts described above are implemented end-to-end in these product modules.
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Related terms
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