रूट अॅडहेरन्स Meaning

The percentage of planned calls a sales representative actually made, on the planned day and ideally in the planned sequence. It measures whether the journey plan is being followed.

85-95% when measured through GPS-stamped check-ins at the outlet. Below 80% means reps are effectively self-routing and the plan no longer describes what happens in the field.

Because it is logged at day end from memory, which systematically flatters the number. Adherence reported this way tends to cluster in the nineties regardless of what actually happened, which is why GPS capture at the outlet changes the figure so sharply.

No. Adherence is a hygiene metric that only says the plan was followed. A rep can hit 98% adherence and sell nothing, which usually means the plan is sending them to outlets with no reason to buy.

Record call duration alongside the check-in, so a twenty-second visit from the doorway becomes visible, and decide explicitly whether telephone orders count as calls so they do not inflate the number.