अॅव्हरेज बिल व्हॅल्यू Meaning

The total billed value in a period divided by the number of bills. It measures what an average transaction is worth, and in field sales it is effectively the drop size per productive call.

Because the cost of servicing a call is roughly fixed whether the order is Rs 400 or Rs 4,000. Where ABV falls below the fully loaded cost of a visit and delivery, the route loses money on every call regardless of gross margin.

Range depth first, since selling one more SKU to an outlet already being visited costs nothing. After that, pack mix toward larger or higher-value packs, and scheme design that rewards a larger basket rather than a single fast-moving line.

ABV is per bill; value per call is per productive visit. They are identical where one visit produces one bill, which is the normal case in general trade, and diverge where an outlet places multiple orders in a period.

No. Read it against lines per call. If value rises while lines stay flat, the gain came from price increases or mix rather than deeper selling, and it will not repeat.