Scheme & Incentive Engine for FMCG Distribution
Turn your kirana trade schemes from Excel nightmares into automated, auditable growth engines.
Schemes managed per distributor
40+
Claim processing time
< 24 hrs
Kirana coverage in scheme tracking
100%
Budget overrun prevention
95%
Overview
India's FMCG general trade runs on schemes, buy 10 cases of detergent get 1 free, achieve ₹50,000 monthly purchase for a 3% rebate, push a new biscuit SKU for a per-case incentive. Distributors manage 30-50 overlapping schemes from multiple brands simultaneously, and a single billing error can cost thousands in unrecoverable leakage.
SpireStock's Scheme Engine digitises your entire trade promotion lifecycle. Define schemes with granular rules, brand, category, SKU, slab, geography, channel, and time window, and let the system auto-calculate at billing. Salesman apps show retailers their scheme progress in real time, turning passive discounts into active purchase motivators.
Industry Challenges
FMCG Distribution Challenges That Scheme & Incentive Engine Solves
Overlapping multi-brand scheme complexity
A single distributor runs schemes from Hindustan Unilever, ITC, Dabur, and Marico simultaneously. Manual tracking leads to wrong scheme application on 8-12% of invoices.
Salesman-level scheme awareness gaps
Field salesmen don't know which schemes are active for which SKUs at which retailers, missing upsell opportunities and leaving scheme budgets underutilised.
Delayed and disputed claim settlement
Month-end claim compilation takes 3-5 days of manual effort. Brands reject 10-15% of claims due to missing documentation, delaying distributor cash flow.
How SpireStock Helps
Scheme & Incentive Engine Built for FMCG Distribution
Multi-brand scheme stack at POS
The engine evaluates all active schemes, across brands and categories, at billing and applies the optimal combination. No manual lookup, no missed benefits.
Salesman scheme prompts on mobile
When a salesman opens a retailer order, they see active schemes, current progress toward slabs, and recommended quantities to hit the next tier, turning every visit into a scheme-driven conversation.
Auto-generated claim packs for brands
At cycle end, the system compiles scheme-wise claims with supporting invoices, retailer sign-offs, and slab achievement proof, ready for brand submission without manual collation.
Proven Results
ROI You Can Expect
18%
Scheme-driven revenue uplift
Real-time scheme visibility on salesman devices drives higher per-retailer order values and better slab achievement.
70%
Claim rejection rate reduction
Auto-generated claim documentation with full audit trail drastically cuts brand-side rejections.
120 hrs/month
Manual effort saved on scheme ops
Eliminates manual scheme tracking, calculation, and claim compilation across the distributor back office.
FAQ
Frequently Asked Questions
Can I handle brand-specific scheme formats and approval workflows?
Yes. Each brand can have its own scheme template, approval chain, and claim format. SpireStock maps these brand-specific requirements so claims are generated in the exact format brands expect.
How do you handle schemes that span multiple billing cycles?
The engine supports rolling schemes with configurable windows, monthly, quarterly, or custom date ranges. Achievement accumulates across cycles and triggers payouts based on your defined thresholds.
Can retailers see their scheme progress without calling the salesman?
Yes. Retailers receive a WhatsApp-shared link showing real-time scheme progress, slab proximity, and estimated payout, reducing inbound calls and building scheme engagement.
What about schemes with combo or assortment conditions?
The engine supports combo schemes, e.g., buy 5 cases of shampoo + 3 cases of conditioner to qualify. It also handles assortment width conditions like 'stock at least 8 SKUs from this brand'.
Scheme & Incentive Engine for Other Industries
More Features for FMCG Distribution
Try Scheme & Incentive Engine for FMCG Distribution, Free for 30 Days
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