Scheme & Incentive Engine for Consumer Goods Distribution
Orchestrate multi-channel trade schemes across general trade, modern trade, and e-commerce from one unified engine.
Channel-specific scheme rules
Unlimited
Cross-brand scheme stacking
Supported
Trade spend visibility
Real-time
Retailer onboarding to schemes
< 5 min
Overview
Consumer goods distribution in India spans general trade kiranas, modern trade chains, e-commerce fulfilment, and institutional buyers, each channel demanding distinct scheme structures. A kirana needs quantity slabs, a modern trade chain needs listing fees and back-margin calculations, and an e-commerce fulfilment centre needs promotional pricing with MRP compliance. Managing this across 50+ brand principals is the distributor's biggest operational headache.
SpireStock's Scheme Engine provides a unified platform for multi-channel, multi-brand scheme management. Define channel-specific scheme logic, automate retailer-level benefit calculations, and generate brand-wise claim documentation, all from a single interface. The engine supports every scheme archetype in Indian trade, slabs, combos, assortment, display, loyalty, target-based, and time-bound promotions.
Industry Challenges
Consumer Goods Distribution Challenges That Scheme & Incentive Engine Solves
Channel conflict in scheme pricing
The same product carries different scheme terms across GT, MT, and e-commerce. Without system-level enforcement, channel pricing leaks across, causing margin erosion and retailer dissatisfaction.
Multi-brand scheme reconciliation burden
Distributors handling 30-50 brands spend 5-7 days each month reconciling scheme claims, with each brand requiring a different claim format and documentation standard.
Trade spend effectiveness is unmeasurable
Brands allocate 10-15% of revenue to trade schemes but lack granular data on which schemes drive incremental volume versus subsidising existing purchase patterns.
How SpireStock Helps
Scheme & Incentive Engine Built for Consumer Goods Distribution
Channel-isolated scheme execution
Each channel operates in its own scheme sandbox. GT scheme terms never leak to MT billing, and e-commerce promotional pricing remains isolated. Channel integrity is structurally enforced.
Brand-formatted auto-claims
Configure claim templates per brand. At scheme cycle end, the system auto-generates claims in the exact format each brand requires, Hindustan Unilever format, ITC format, P&G format, with zero manual compilation.
Incremental volume attribution analytics
The engine tracks baseline purchase patterns and attributes incremental volume to specific schemes. Brand teams see exactly which scheme types drive genuine growth versus subsidy of organic demand.
Proven Results
ROI You Can Expect
99.5%
Channel pricing compliance
System-enforced channel isolation eliminates cross-channel scheme leakage across all trade channels.
85%
Monthly reconciliation time saved
Auto-generated brand-formatted claims replace 5-7 days of manual compilation with automated outputs.
24%
Trade spend effectiveness improvement
Incremental volume analytics help redirect spend from subsidising schemes to genuinely growth-driving promotions.
FAQ
Frequently Asked Questions
Can I manage schemes for 50+ brands in one system?
Yes. Each brand has its own scheme namespace with independent rules, budgets, and claim workflows. There's no practical limit, large distributors manage 80+ brand principals on SpireStock.
How does the system handle modern trade back-margin schemes?
MT-specific scheme types include listing fees, gondola rent, shelf space charges, and back-margin calculations. These are tracked separately from GT schemes and reconciled against MT chain-specific agreements.
Can brands log in and see their scheme performance?
SpireStock offers a brand portal where brand managers view scheme utilisation, burn rates, and claim status for their specific brands, without seeing competing brand data from the same distributor.
How do you handle GST implications of scheme benefits?
The engine calculates scheme benefits with GST compliance, distinguishing between pre-GST discounts (on invoice) and post-GST incentives (credit notes). This ensures correct tax treatment per CBIC guidelines.
Scheme & Incentive Engine for Other Industries
More Features for Consumer Goods Distribution
Try Scheme & Incentive Engine for Consumer Goods Distribution, Free for 30 Days
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