PJP (Permanent Journey Plan)
A long-term fixed weekly plan of which outlets a salesperson visits on which day, forming the backbone of field-force scheduling.
Full definition
PJP stands for Permanent Journey Plan, the rock-solid weekly routine that fixes, for each salesperson, which outlets get visited on which day of the week and in what order. PJP is the more formal, more permanent cousin of the beat plan. In large FMCG organizations the terms are used almost interchangeably, but PJP typically implies a strategic 3-6 month fixed schedule, while a beat plan can flex weekly.
A well-designed PJP balances outlet count per day, travel time between stops, and visit frequency weighted by outlet class. Every PJP change must go through a sales-ops approval because it affects coverage targets, route economics, and distributor expectations.
Modern route optimization tools now auto-generate PJPs from outlet databases, optimizing for drive time, outlet potential, and frequency targets, replacing the old Excel-based exercise that sales managers dreaded.
Real-world example
A Britannia DSR's PJP may assign Monday to Lajpat Nagar beat 1 (32 outlets), Tuesday to Lajpat Nagar beat 2 (28 outlets), and so on through Saturday, fixed for the next 6 months.
Where it applies
Applicable industries
This term is relevant across the following SpireStock-supported industries.
How SpireStock handles it
Related SpireStock features
The concepts described above are implemented end-to-end in these product modules.
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