Bulk Pack Scheme
A slab-based trade scheme where the per-unit benefit rises as order quantity crosses defined thresholds.
Full definition
A bulk pack scheme (often called a slab scheme) rewards larger order sizes with progressively larger per-unit discounts. Example: 100-500 cases get Rs 3 off per case; 501-1,000 cases get Rs 5 off; 1,000+ cases get Rs 8 off. The more the distributor orders in a single purchase order, the deeper the discount.
Bulk pack schemes are the workhorse of Indian FMCG trade promotions. They directly address the single biggest cost line in distribution, logistics per unit, by encouraging fuller truckloads. They also help brands hit monthly primary sales targets by rewarding distributors who bunch orders into bigger lots.
The risk is channel stuffing: distributors load up beyond what they can actually sell to earn the top slab, leading to a primary–secondary gap and eventual returns. A good scheme engine supports slab-level analytics to catch stuffing early.
Real-world example
A beverage brand offers Rs 4 off per case for 200-500 cases, Rs 7 for 501-1,000, and Rs 12 for 1,000+ cases on a single order.
Where it applies
Applicable industries
This term is relevant across the following SpireStock-supported industries.
How SpireStock handles it
Related SpireStock features
The concepts described above are implemented end-to-end in these product modules.
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